Shashank S.

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Deputy General Manager - Sales and Marketing, Sri Balaji Action Medical Institute

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About Me

Shashank Sekhar is a healthcare growth, commercial strategy and market intelligence leader with 11+ years of experience across India’s private hospital sector, spanning sales, marketing, business development, strategic partnerships, international business and market expansion. Over the course of his operating career, Shashank has held senior leadership roles with Fortis Healthcare, CK Birla Hospitals, Max Healthcare and Sri Balaji Action Medical Institute, working across multispecialty hospitals, Mother & Child healthcare, fertility, oncology and Medical Value Travel. Alongside his operating career, Shashank has developed significant experience as a healthcare industry expert for global consulting and expert networks, completing 62+ hours of expert consultations, primarily focused on hospital operating and financial metrics, market sizing, competitive intelligence and commercial strategy. His consulting work combines first-hand operating experience with detailed market-level benchmarking, particularly across Delhi-NCR and India's organized healthcare sector. Core Areas of Expertise Multispecialty Hospitals – Financial, Operational & Commercial Benchmarking Extensive experience assessing hospital performance across occupancy, ARPOB, revenue, EBITDA, P&L structures, doctor and staff costs, manpower productivity, bed configuration, revenue ramp-up and salesforce structures. His work has covered leading hospital groups and listed healthcare companies including Max Healthcare, Medanta, Fortis Healthcare, Apollo Hospitals, Yatharth Healthcare, Artemis Hospitals, Manipal Hospitals, Narayana Health, Paras, Park, CK Birla and Sri Balaji Action Medical Institute. A significant portion of his consulting work has involved investor-oriented assessments of listed hospitals, including understanding business models, operating performance, competitive positioning, market share, expansion plans and unit economics. Mother & Child Healthcare – India & Delhi-NCR Deep expertise in the Mother & Child healthcare market, including market sizing, competitive mapping, bed capacity, delivery volumes, NICU/PICU capacity, doctor performance, doctor payout models, ARPP, referral patterns and regional market dynamics. His work has included detailed market assessments of Cloudnine, Motherhood, Rainbow Children's Hospitals, Apollo Cradle and multispecialty hospital competitors. He has undertaken multi-year market sizing of the Delhi-NCR Mother & Child market, including private market segmentation, organized versus standalone providers, overall market size, top-player market shares and regional competitive dynamics. Fertility & IVF – India Experience covering the Indian IVF ecosystem at both operating and market-intelligence levels, including market size, treatment volumes, competitive landscape, pricing, referral channels, doctor engagement models, expansion strategies and leading IVF chains. His consulting exposure includes Pan-India assessments of the IVF market and competitive benchmarking of major players. Oncology Consulting experience across oncology capacity, business models, referral markets, market expansion and Medical Value Travel, including country-level referral studies covering Bangladesh and East African markets. Medical Value Travel / International Healthcare Experience in international-patient market sizing and commercial strategy, including analysis by source country, specialty, city, hospital and patient-acquisition channel. His work has covered international healthcare demand from markets including Bangladesh and East Africa, with specific focus on oncology and pediatric healthcare. This consulting perspective is complemented by direct operating experience in building international-patient business verticals from the ground up at CK Birla and Max Smart. Healthcare Insurance & Pricing Consulting exposure to hospital insurance rates, package pricing, payer dynamics and pricing differences across leading hospital groups, including analysis of how insurance pricing varies across procedures and providers. Healthcare Market Intelligence – Delhi-NCR Strong understanding of the Delhi-NCR healthcare ecosystem, including Gurgaon, Noida, South Delhi, West Delhi, North Delhi and surrounding markets. His work includes competitive mapping, market sizing, hospital-level benchmarking, procedure volumes, doctor models, salesforce structures and market-share analysis. Additional consulting exposure includes home healthcare and diagnostics markets in Delhi-NCR, alongside broader healthcare-sector market studies. Selected Consulting Work Indian Multispecialty Hospital Benchmarking – P&L, ARPOB, occupancy, EBITDA, manpower, cost structures and operating metrics across leading hospital groups. Hospital Revenue Ramp-Up Study – Revenue and ARPOB ramp-up economics for 400–450-bed multispecialty hospitals. West Delhi Hospital Market Study – Competitive and market assessment covering CK Birla, Sri Balaji Action Medical Institute, BLK-Max, Max, Fortis, Sehgal Neo, Maharaja Agrasen and Mata Chanan Devi. Mother & Child Hospital Market Study – Multi-part assessment covering market sizing, delivery volumes, doctor performance, NICU/PICU capacity, IVF and regional market dynamics. Indian IVF Industry Research – Market size, volumes, pricing, competitive landscape and business dynamics across leading IVF players. Oncology Medical Value Travel Study – Referral-market assessment covering Bangladesh and East African source markets including Ethiopia, Kenya and Tanzania. Healthcare Commercial Benchmarking – Procedure volumes, international business, P&L, doctor models and salesforce benchmarking across Delhi-NCR hospitals. Listed Hospital Investor Research – Operating and financial assessments of leading listed healthcare companies including Max Healthcare, Fortis Healthcare, Yatharth Healthcare, Artemis Hospitals and Apollo Hospitals. Gurgaon Healthcare Market Studies – Competitive positioning, operating metrics and salesforce benchmarking across major Gurgaon hospital providers. What differentiates his perspective Shashank's expertise sits at the intersection of healthcare operations, commercial growth and market intelligence. Unlike a purely research-led healthcare analyst, his perspective is informed by 11+ years of directly operating within hospital businesses, including building sales infrastructure, developing referral networks, launching new healthcare businesses, driving international patient acquisition and working with clinicians, corporates, insurers and strategic partners. His consulting work therefore focuses not only on what the market looks like, but also on how hospitals actually acquire patients, build volumes, manage doctors, structure commercial teams, ramp up capacity and generate revenue.

Skills

Hospital business mappingDoctor business mappingOperational and Financial metricsMedical TourismMax HealthcareFortis HealthcareMedantaApollo Hospitals

Languages

English

Country of residence

India

Geographies able to discuss

India

Work Experience

Deputy General Manager and Head- Sales & Marketing @ Sri Balaji Action Medical Institute

01/03/2025 to Present ·

New Delhi

Advisor - Strategic Partnerships and Alliance @ Birla Fertility and IVF

1/12/2023 to 28/02/2025 ·

Gurgaon

Senior Manager and International Head @ Max Healthcare

25/05/2023 to 30/11/2023 ·

New Delhi

Senior Manager and Head- Sales & Marketing @ CK Birla Healthcare

02/01/2021 ·

23/05/2023

Domestic Sales Head @ Rainbow Children's Hospital

25/07/2019 to 31/12/2020 ·

New Delhi

Unit Head- Sales & Marketing @ Fortis Healthcare

12/04/2017 to 23/07/2019 ·

Bengaluru

Senior Executive - Sales & Marketing @ W Pratiksha Hospital (Now Marengo Asia)

10/06/2015 ·

10/04/2017

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